Executives That Helped Businesses Scale Through COVID-19

A Neusroom Special on MTN Nigeria’s COVID-19 Intervention Programme

For the past five years, data from the National Bureau of Statistics (NBS) states that Micro, Small, and Medium Enterprises (MSMEs) in Nigeria have contributed about 48 per cent to the national Gross Domestic Product (GDP).

This further gives credence to the NBS MSME survey, which reveals that SMEs in the country are responsible for the provision of over 80 per cent of employment across the country. Considering the massive inputs of MSMEs to the national income, it is no longer news that the outbreak of COVID-19, including the accompanied lockdown, has resulted in an unprecedented economic tailspin which has led to a decline in business activities, consumer spending, and living standards. Based on this backdrop, MTN Nigeria commenced ‘The Revv Programme’ to address the critical needs of MSMEs. To achieve a more significant impact, 200 MSMEs were selected to be part of MTN’s first accelerator programme, Y’ello 200.

In fulfilment of the core mandates of the Revv Programme, MTN Nigeria hosted Y’ello Clinic, a virtual tell-it-all session, with the company’s top executives. This afforded MSME owners the opportunity to learn from industry leaders like Modupe Kadri, Chief Finance Officer; Lynda Saint-Nwafor, Chief Enterprise Business Officer; Adekunle Adebiyi, Chief Sales and Distribution Officer; Esther Akinnukawe, Chief Human Resource Officer; Tobechukwu Okigbo, Chief Corporate Services Officer; Cyril Illok, Chief Risk Officer; Olubayo Adekanmbi, Chief Transformation Officer; and Ugonwa Nwoye, Chief Customer Relations Officer, as they address the crucial challenges business owners may encounter in preparation for a post-COVID era.

EXECUTIVE’S PROFILING