An important guide from BHM Group’s lead consultants and advisers.
The past 14 months have been tough for everyone – brands and businesses included. The past year also offered inadvertent growth for some sectors. Video streaming services saw a major surge with 12 million people signing up for new services and viewing figures up 71% from 2019. In March 2020, at the onset of the lockdown, video conferencing apps saw a record 62 million downloads. Global on-demand food delivery services also saw an incremental growth of USD 44.23 billion according to Bloomberg.
If there is anything the past 373 days have shown, it is that anything is possible if you prepare well enough, or even if you have quick reflexes (both as individuals and companies).
BHM Group’s lead consultants and advisers Enitan Kehinde, Precious Nwachukwu, Iretomiwa Akintunde-Johnson and Njideka Akabogu, who have worked with clients across FMCG, ICT, Telecommunications, entertainment, and media present an eight-part guide for businesses, companies and communications experts. These insights could prove useful over the next 14 months.
1. Long-term strategic planning
2. Real investment in high-performance editorial content
3. Brand ambassadors vs. brand influencers
4. Community building
5. Measuring what matters
6. Mailchimp for media relations experts
7. Issues and crises management
8. Thought Leadership From Within
CONTRIBUTORS
Brand Ambassadors vs Brand Influencers
Iretomiwa Akintunde-Johnson
In 2020, only two of the 20 Big Brother Lockdown housemates did not outrightly announce a brand ambassador deal within four months of the finale of the show! Those two still had brands and companies knocking on their doors for one-time spots.
Dumping Vanity Metrics
Precious Nwachukwu
A newsletter is a well-known powerful communication tool. If used right, it can support a healthy communication flow between relevant parties. Today, businesses and organisations all over the world are constantly taking advantage of the benefits of newsletters to keep stakeholders informed.
Issues And Crises – Staying One Step Ahead
Enitan Kehinde
Before an issue becomes a crisis, there’s an opportunity to prove how proactive your team is to not only manage the issue, but mitigate and eventually extinguish it. The true magic however comes in being one step ahead –
Long-Term Strategic Planning
Iretomiwa Akintunde-Johnson
The future is here. And there is no better place that this resonates than in communications. Gone are the days of running tactical campaigns off the cuff, or without integrating all resources within the company’s purview. Yes, there is creativity in spontaneity, but as with all things, it is more impactful when thorough planning is involved.
Mailchimp For Media Relations Experts
Precious Nwachukwu
In 2020, only two of the 20 Big Brother Lockdown housemates did not outrightly announce a brand ambassador deal within four months of the finale of the show! Those two still had brands and companies knocking on their doors for one-time spots.
Real Investment In High-Performance Editorial Content
Iretomiwa Akintunde-Johnson
What Is High-performance Editorial Content?
High-performance editorial content is editorial content poised to effect a sway in opinions and sentiment of the general populace – opinion editorials, feature pieces, hard-hitting interviews, analysis, etc.
Thought Leadership From Within
Njideka Akabogu
A colleague at work always insists we include thought leadership in every PR plan we develop for the simple reason that clients love it. “There are a few things that make clients happier than seeing their faces in newspapers,” he’d say.
Why Communities Will Be The Next Big Thing
Precious Nwachukwu
This is the time to deepen relationships with the demographics that matter to us. Thanks to a rapidly changing environment, changing consumer behaviour and brand practices, the customer journey has become a lot different than what it used to be.
